New Delhi: E-commerce companies have sold goods worth $ 4.1 billion, or about Rs 29,000 crore in the first week of their festive sale between October 15 and 21. This is 55 percent more than last year. It seems that the era of recession in the economy due to corona virus is now going towards recovery. Market data gathering company Redseer gave this information in a report on Tuesday.

Last year, this billion dollar goods was sold
last year, during its festive sale, companies sold goods worth $ 2.7 billion in the first week. Redseer had estimated to sell $ 4 billion worth of e-commerce companies in the sale before the festival this year.

According to the best-selling smartphone report, smartphones accounted for 47 percent of the total festival sales of companies. Because of this, more and more new models or cheap smartphones were introduced in the market. Flipkart, Amazon, Snapdeal, etc., including various e-commerce portals, every minute in the first week of the sale of smartphones worth about Rs 1.5 crore.

On Flipkart, 68 per cent of sales,
Redseer said that Flipkart and Amazon accounted for 90 per cent of the festive sales and Walmort Group’s Flipkart won. Flipkart owned 68 percent of the total sales of both.

Mrigank Gutgutia, director of Redseer Consulting, a major stakeholder in Tier Two cities , said, “E-commerce companies sold more than what we had estimated a few weeks back. This again shows an improvement in the buying perception of customers in the country. On the basis of region, the share of Tier II cities was higher during the sale and more customers than expected met these cities.

According to the report, the number of customers shopping during the festive sale this year reached 5.2 million, which is 85 per cent higher than the previous year’s 28 million. Out of this, about 55 percent customers came from Tier II cities like Asansol, Ludhiana, Dhanbad, Rajkot.


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