There is no need to be surprised if Harley-Davidson bikes are parked in the Hero MotoCorp showroom. Actually, Desi Hero and America’s luxury bikes Harley-Davidson will now ride together in India. That is, from Hero’s showroom, you will be able to buy Harley-Davidson bike and also get service.
Hero-Harley ride together
Harley Davidson has tied up with Hero MotoCorp for its distribution in India between the two companies. According to this agreement, Hero will look after the sale and service of Harley-Davidson motorcycles in the Indian market. It will also sell parts and accessories, general merchandise riding gear for Harley Davidson through the existing dealership network of brand-exclusive Harley-Davidson dealers and Hero. According to the licensing agreement, Hero will both develop and sell a series of premium motorcycles under the Harley-Davidson brand name.
What is the benefit of Hero-Harley-Davidson deal
Both companies will benefit from this partnership. In 2009, Harley Davidson started its business in India and then suddenly announced its inclusion. The company will return from this deal. Harley Davidson will benefit from Hero MotoCorp’s large service network. By riding on Harley Davidson, Hero MotoCorp will get a chance to make inroads in the premium bike segment.
Earlier in September, American company Harley-Davidson said that it would close its business in India. The company had shut down its manufacturing plant in Haryana and had also reduced sales offices. Harley Davidson sold less than 2,500 bikes in India in the last financial year. It is believed that the company has suffered a lot due to the Corona crisis. But now Harley-Davidson has taken a U-turn with Hero.